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Property expert Ed Hatch is coming back to SAFollowing on from last year's successful visit, RE/MAX of Southern Africa will once again be bringing back property expert, author and trainer, Ed Hatch, to address delegates in various venues across the country from 14 May to 29 May 2012.
"Ed Hatch's visit to South Africa last year was very valuable to all the property professionals that attended. His talks are always informative and the experience he has gained from many years within the property industry has given him an insight into the real estate business that is reviled by few trainers today. We are privileged to have him back this year to form the basis of the training given at the upcoming RE/MAX National Road Show," says Adrian Goslett, CEO of RE/MAX of Southern Africa.
Since 1977, Hatch has been in the real estate business as a licensed realtor and is the senior instructor for the Council of Residential Specialists. As the president of Ed Hatch Seminars, he has addressed over 100 audiences each year since 1990. He has been a featured speaker at the last 17 consecutive National Association of Realtors (NAR) Conventions, ten Certified Residential Specialist CRS Sell-a-brations, and has spoken internationally throughout the US, Brazil, Canada, Malaysia, New Zealand, Singapore, South Africa, Sweden, and the United Kingdom.
Goslett says that being able to gain knowledge from industry experts such as Hatch will better equip Broker/Owners and estate agents alike to offer a more professional service to their clients. "As Ed so eloquently pointed out last year, buying property is a massive decision. In fact, it is probably the largest decision most people will make with regard to their financial well-being in the future. This is why it is so important that professionals in the industry are expertly trained and have a solid base of knowledge to ensure that they can effectively guide their clients through the process," says Goslett.
The seminars will once again focus on negotiation skills and effective communication between estate agents and their clients, bearing in mind that the real estate industry is a people-based business. Hatch has a passion for teaching methods that professionals can use to build relationships with their clients and win others over as opposed to winning over others. It is important for agents to be able to successfully mediate between the seller and buyer and essentially understand the needs and goals of both parties. Often disagreements are merely misunderstandings, so communication is the key element of negotiation. According to Hatch, given that real estate agents face the same challenges now as they did back in 1977, they should be prepared for the inevitable and be proactive. His philosophy is that while being a part of a big brand will get you in the door; it is face-to-face interaction that will ensure you get the business and referrals.
"This year our focus will once again be to provide those that represent our brand with excellent training so that the RE/MAX Broker/Owners and real estate agents remain some of the most professional in the industry. This is one of the factors that we believe has attracted so many agents as well as prospective clients to our brand," Goslett concludes.